A dictionary of Marshall McLuhan’s quotations

Zipper

The zipper, the homely zipper. It amplifies the grip, the clasp. It obsolesces the button, the snap. It retrieves longflowing robes, easy to manage. It reverses into Velcro drape, no clasps, no buttons, no zipper, no closure at all.
“Man and Media,” lecture delivered at York University, Toronto, (1979), in Understanding Me (2003), p 287
Quote #3333
Year: 1979
Chapter: Laws of Media
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan