A dictionary of Marshall McLuhan’s quotations

Mirror

MIRROR (mirari— to wonder): (A) Enhances ego by repetition and self-advertisement; echo-matching of a figure-minus-its-ground; instrument for self-portraiture (Rembrandt, etc.); adjunct of phonetic literacy via visual intensity; (print has the same effect for the user— i.e., self-advertisement); (B) Obsolesces the corporate mask and corporate appearance (costume): dress replaces costume; (C) Retrieves the mode of Narcissus (magic, metamorphic tunnel vision); mirror as sitter, painter as audience and as admirer; (D) Reverses into “making process as outlook becomes insight.
“Laws of the Media,” Et Cetera, Volume 34, Jan. 1, 1977, p 178
Year: 1977
Chapter: Laws of Media
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan