A more characteristic form of identity quest under electric conditions is the universal theme of nostalgia. When our world exists only in fantasy and memory, the natural strategy for identity is nostalgia, so that today revivals occur so frequently that they are now called "recurrences" (in the recording industry).
“A Last Look at the Tube” (1978), in The Man and His Message (1989), p 19
Year: 1978
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan