In contrast to private awareness, social consciousness is a process of scrapping, retrieving, and probing. The emphasis for the most part is upon retrieval and the accumulation of vast residues.
From Cliché to Archetype, with Wilfred Watson (1970), p 152
Year: 1970
Chapter:
LOM 3 – Retrieve
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan