A dictionary of Marshall McLuhan’s quotations

In all fields, in all media, there is a development of a cluster of opposite characteristics if the form is pushed far enough the exact opposite tendency occurs. The consumer is left to do half the job.
“The Electronic Revolution in North America” (1959), p 8 International Literary Annual, No. 1. Ed. John Wain. London: John Calder. pp. 165-169.
Quote #3430
Year: 1959
Chapter: LOM 4 - Flip, or Reverse into the Opposite
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan