A dictionary of Marshall McLuhan’s quotations

The gradual admission of this organic criterion of 'total relevance' has come about in all fields of discussion in this century. It is equally the basis of anthropological study of cultures and of critical method in literature. The so-called 'new criticism' is, in the main, a recognition of the validity of the' total relevance' attitude to all forms of speech and composition. But it was for many centuries the basis of the doctrine of 'decorum' in behaviour and educated expression alike.
“Knowledge, Ideas, Information and Communication (A Canadian View)”, in The Yearbook of Education 1958, p 226
Year: 1958
↪ Also at #4959
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan