The work ethic is being overlaid very quickly by these new forms of organization so that twentieth-century man not only experiences his subliminal life being pushed up into consciousness, but the daily process of living takes on an increasingly mythic or corporate participation in processes that had previously been kept down in the unconscious.
“The End of the Work Ethic”, 1973, in Media Research, 1997, p 108
Year: 1973
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan