A dictionary of Marshall McLuhan’s quotations

For "testing the truth" is not merely matching by congruence or classification; it is making sense out of the totality of experience — a process of pattern re-cognition that requires not only concepts but active perception by all the senses. Today, as "hardware" is transmuted into pure information by the process of " etherealization," the "inner" and the "outer" merge — thinking becomes doing.
“The Argument: Causality in the Electric World”, in Technology and Culture, Vol.14, No. 1, January (1973), p 8-9, reprinted in McLuhan Unbound # 3, (2005), p 15
Year: 1973
↪ Also at #1145, #3011, #7148
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan