[To Harold Rosenberg, upon Rosenberg’s highly favorable review of Understanding Media in “Philosophy in a Pop Key” in the New Yorker]
One theme that you raise is that of my repetitiveness. This has always puzzled me since I am sure that I do not repeat. But it suddenly dawned on me that my basic method has always been that of drilling, as it were. My method is vertical rather than horizontal, so the scenery does not change but the texture does.
Letter to Harold Rosenberg, March 1, (1965), in Letters of Marshall McLuhan, (1987), p 318
Year: 1965
Chapter:
McLuhan on McLuhan
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan