…two goats were chomping away on an MGM studio dump. One of them kicked open a can containing a picture of Gone with the Wind and was chomping away at this and got very excited, signalled to his pal, “Come on, get a bit of this.” When the other goat came over and nibbled away at it a bit, he said, “How do you like it?” He said, “Well, to be honest, I like the book better.” This is characteristic of the profundity of most media commentary.
“James Joyce and Television,” recorded lecture given at Fordham University, June 28, (1966), transcript, p 9
Year: 1966
Chapter:
McLuhan on McLuhan
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan