I accept media as I accept cosmos. They assume I'm for or against Gutenberg. Bunk! I think of technologies as highly identifiable objects made by our own bodies. They feel that technologies are strange, alien intruders from outer space.
“The Hot and Cool Interview with Gerald Stearn“, in McLuhan: Hot & Cool: A Primer For The Understanding Of & A Critical Symposium With A Rebuttal By McLuhan ,(1967), p 273, reprinted in Marshall McLuhan Essays Media Research : Technology Art Communication, (1997), p 58
Year: 1967
Chapter:
McLuhan on McLuhan
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan