BOB QUINTRELL: How do you...do you think of it in those terms? Yourself?
MCLUHAN: I understand why they do. I don't feel any need to associate myself with any of these forms. I study them.
BOB QUINTRELL: You're an observer.
MCLUHAN: I probe.
BOB QUINTRELL: But do you make any value judgments about what you find?
MCLUHAN: I can make all the conventional ones and all unconventional once, at the same time, but I tried to make us feel better judgment such as possible, because there was a time.