Tom Snyder: Forgive my impertinence, but has anybody asked you why you are sometimes difficult to understand?
Marshall McLuhan: It’s because I use the right hemisphere when they’re trying to use the left one.
Tom Synder: Okay well…
McLuhan: Simple.
Tom Snyder: After I get back on one…
McLuhan: You see, ordinarily, people are trained to try to follow you and to connect everything you say with what they last heard. They’re not prepared to use their wits. They’re only prepared to use the idea they picked the first time and try to connect it to another idea. So, if you’re in a situation that is flexible, where you have to use your wits and perceptions, they can’t follow you. They have preconceptions that phase them out at once.