A dictionary of Marshall McLuhan’s quotations

I never make mistakes because I never predict anything that hasn't already happened. The present is very difficult to see. It takes enormous energy, and most people don't have enough energy to see anything, let alone the present. That's why they talk about the future. The present is much too difficult. Poets are perfectly aware of the fact that the ordinary population of the world is somnambulous. Jung developed his essay on the unconscious on the theory that the people of this world are asleep.
“Genius or Whimsy? Some McLuhanisms,” in Sunday Post of Canada, May 13 (1979), p 13
Year: 1979
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan