Objective journalism meant giving both sides at once. Strangely, everyone assumed there were two sides to every case. It never occurred to anyone that there might be forty sides or a thousand sides. No, just two sides, pro and con.
“Living in an Acoustic World,” public lecture to the University of South Florida, 1970, from “Marshall McLuhan Speaks” transcript p 8
Year: 1970
Chapter:
McLuhanisms & Zingers
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan