The "message" of any medium or technology is the chang… — Understanding Media (1964), MIT/Routledge edition, p 8 | The MMM

A dictionary of Marshall McLuhan’s quotations

The "message" of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs.

Understanding Media (1964), MIT/Routledge edition, p 8

Quote #4478

Year: 1964

Chapters: Media | Media Effects

↪ Also at #4542

Compiled by William Kuhns
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