…when a medium becomes a means of depth experience the old categories of “Classical” and “popular” or of “highbrow” and “lowbrow” no longer obtain. Watching blue-baby heart operation on TV is an experience that will fit none of the categories.
Understanding Media (1964), MIT/Routledge edition, p 282
Year: 1964
Chapter:
Media as Form
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan