For the message of any medium or technology is the change of sca… — Understanding Media (1964), MIT/Routledge edition, p 8 | The MMM

A dictionary of Marshall McLuhan’s quotations

For the message of any medium or technology is the change of scale, or pace, or pattern that it introduces into human affairs.

Understanding Media (1964), MIT/Routledge edition, p 8

Quote #4542

Year: 1964

Chapters: Media | Media Effects

↪ Also at #4478

Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan