In other words, cubism, by giving the inside and outside, the top, bottom, back, and front and the rest, in two dimensions, drops the illusion of perspective in favor of instant sensory awareness of the whole… Cubism, by seizing on instant total awareness, suddenly announced that the medium is the message
Understanding Media (1964), MIT/Routledge edition, p 13
Year: 1964
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan