A dictionary of Marshall McLuhan’s quotations

The mere interrelating of people by selected information is now the principal source of wealth in the electric age. In the preceding mechanical age, work had not been like that at all. Work had meant the processing of various materials by assembly-line fragmentation of operations and hierarchically delegated authority. Electric power circuits, in relation to the same processing, eliminate both the assembly line and the delegated authority. Especially with the computer, the work effort is applied at the "programming " level , and such effort is one of information and knowledge. In the decision-making and "make happen" aspect of the work operation, the telephone and other such speed-ups of information have ended the divisions of delegated authority in favor of the "authority of knowledge." It is as if a symphony composer, instead of sending his manuscript to the printer and thence to the conductor and to the individual members of the orchestra, were to compose directly on an electronic instrument that would render each note or theme as if on the appropriate instrument.
Understanding Media (1964), MIT/Routledge edition, pp 263-264
Year: 1964
↪ Also at #571, #3652
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan