A dictionary of Marshall McLuhan’s quotations

[The Beatles] were the first, as far as I know, to put English popular speech – popular lower-class British Cockney rhythms and Liverpool rhythms – into musical form. The English have never had a music directly related to popular speech before. When you make a music that is related to popular speech, it enables the singer to put on the whole audience – the public – as a mask and wear it as a mask. The Beatles are powerful.
“McLuhan: Now the Medium Is the Massage,” in New York Times, March 19, 1967, p D23
Year: 1967
Chapter: Music
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan