A dictionary of Marshall McLuhan’s quotations

Narcissus fell in love with an “outering” (projection, extension) of himself. And people always fall in love with the latest gimmick or gadget that is merely an extension of their own bodies. But Narcissus means “numb”, dead, narcosis. He was completely unaware that it was himself that he’d fallen in love with. And when reading or when in the motor car or watching TV or listening to the radio we are pretty unaware that we’re merely obsessed, fascinated with a little bit of ourselves, stuck out there, in another material. I think it is very important to know that it is a bit of yourself out there because otherwise you are never going to get off the hook.
“Prospect”, Arts Canada, 1962, p 1
Year: 1962
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan