A dictionary of Marshall McLuhan’s quotations

Aesthetically the newspaper creates an impact of immediacy and of super-realism. Metaphysically its mode is existential. Its impact is that of the very process of actualization. The entire world becomes, in this way, a laboratory in which everybody can watch the stages of an experiment, and the reader is given a do-it-yourself kit. This telegraph pattern was soon transferred to poetry, painting , and music…
“Technology and Political Change,” in International Journal, Vol 7, No. 3, Summer, (1952), p 191
Year: 1952
Chapter: News
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan