Slow down typesetting and news-gathering, and there occurs a change, not only in the physical appearance of the press, but also in the prose style of those writing for it. The first great change in style came early in the eighteenth century, when the famous Toiler and Spectator of Addison and Steele discovered a new prose technique to match the form of the printed word. It was the technique of equitone. It consisted in maintaining a single level of tone and attitude to the reader throughout the entire composition.