The next medium, whatever it is - it may be the extension of con… — “Address at Vision ’65,” a talk given on Oct.23, 1965, at the University of Southern Illinois, printed in The American Scholar, Spring, 1966, pp.196-205.A variation of this was printed in “The Invisible Environment: The Future of an Erosion”, Perspecta, Vol.11, (1967), p 164 ,variation reprinted in On the Nature of Media, (2016), p 110

A dictionary of Marshall McLuhan’s quotations

The next medium, whatever it is - it may be the extension of consciousness - will include television as its content, not as its environment, and will transform television into an art form. A computer as a research and communication instrument could enhance retrieval, obsolesce mass library organization, retrieve the individual's encyclopedic function and flip it into a private line to speedily tailored data of a saleable kind.

“Address at Vision ’65,” a talk given on Oct.23, 1965, at the University of Southern Illinois, printed in The American Scholar, Spring, 1966, pp.196-205.A variation of this was printed in “The Invisible Environment: The Future of an Erosion”, Perspecta, Vol.11, (1967), p 164 ,variation reprinted in On the Nature of Media, (2016), p 110

Quote #5095

Year: 1965

Chapters: Computer | Next Medium [The]

↪ Also at #1269