I would sum this up by simply saying that when you have a new kind of information pattern surrounding all individuals and all groups, their basic attitudes towards one another, toward work and play, toward production and consumption, these attitudes are all changed too. And the overall change is that the consumer insists on a larger role, creatively, and wants to become more and more a producer, at all levels. This means that we are, increasingly, insisting upon a do-it-yourself world, whether in decision-making, or in consumer goods; and that on the overall pattern of social life, we are retribalizing, after centuries of detribalizing; and that whereas we accomplished detribalization by literacy and segmental analysis of all thought, action and production, we are accomplishing our retribalization by the simultaneous, by the electronic, which tends to put us in a kind of auditory world, or field, of simultaneous sound in which the Intuitive Man takes precedence over the Analytic Man.