A dictionary of Marshall McLuhan’s quotations

Simultaneous man is acoustically rather than visually oriented, living in a world whose center is everywhere and whose margin is nowhere. Not for him the spirit of geometry or the spirit of quantity; instead of distant goals, he seeks pattern recognition, and instead of specialized jobs he prefers role-playing, with its flexibility and diversity. Indeed, at the moment of Sputnik the planet became a global theater in which there are no spectators but only actors.
“At the Moment of Sputnik” (1973), in McLuhan Unbound (2017), p 6
Year: 1973
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan