[The corporate managers at IBM] know that data processing is permanent and it doesn't matter what technology is used; an abacus will do just as well as nose counting. They added one other thing "We are in the business of pattern recognition." That's their pet phrase and I think this is the business that we are all in the business of an electric society is pattern recognition. Now in regard to a normal activity like instruction or education, if you were to ask a teacher, an ordinary person, "What is the business you are in?" he would say instruction; instructing the young. He would be wrong.