A dictionary of Marshall McLuhan’s quotations

One of the effects of switching over to circuitry, from mechanical moving parts and wheels, is an enormous increase in the amount of information that is moving. You cannot cope with vast amounts of information in the old fragmentary classified patterns, you tend to go looking for mythic and structural forms, in order to manage such complex data and moving at very high speed, so, the electric engineer often speaks of pattern recognition, it is a normal need of people processing data electrically and by computers, and so on, need for pattern recognition, it's a need which the poets foresaw a century ago, in their drive back to mythic forms of organizing experience.
Speech on Video: The Future Of Man In The Electric Age. 1965 (Youtube), Transcript: 06.11
Year: 1965
↪ Also at #4903
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan