A dictionary of Marshall McLuhan’s quotations

However, to say that "the camera cannot lie" is merely to underline the multiple deceits that are now practiced in its name. Indeed, the world of the movie that was prepared by the photograph has become synonymous with illusion and fantasy, turning society into what Joyce called an "allnights newsery reel", that substitutes a "reel" world for reality. Joyce knew more about the effects of the photograph on our senses, our language, and our thought processes than anybody else. His verdict on the "automatic writing" that is photography was the abnihilization of the etym. He saw the photo as at least a rival, and perhaps a usurper, of the word, whether written or spoken.
Understanding Media (1964), MIT/Routledge edition, pp 192-193
Year: 1964
Chapter: Photography
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan