A century ago the British craze for the monocle gave to the wearer the power of the camera to fix people in a superior stare, as if they were objects. Eric von Stroheim did a great job with the monocle in creating the haughty Prussian officer. Both monocle and camera tend to turn people into things, and the photograph extends and multiplies the human image to the proportions of mass-produced merchandise. The movie stars and matinee idols are put in the public domain by photography. They become dreams that money can buy. They can be bought and hugged and thumbed more easily than public prostitutes. Mass-produced merchandise has always made some people uneasy in its prostitute aspect. Jean Genet's The Balcony is a play on this theme of society as a brothel environed by violence and horror. The avid desire of mankind to prostitute itself stands up against the chaos of revolution. The brothel remains firm and permanent amidst the most furious changes. In a word, photography has inspired Genet with the theme of the world since photography as a Brothel -without- Walls.
Understanding Media, 1964, MIT/Routledge edition, p 189
Year: 1964
Chapter:
Photography
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan