A dictionary of Marshall McLuhan’s quotations

The services rendered to ecology by the dinosaur suddenly ended when the dinosaur achieved vast bulk. As the dinosaur became an environment, he ceased to accommodate to the existing world. He became pollution and ended. Today the truck and the motor car have long passed the point where their services exceed their disservices in the Western world.
“Everybody Into Nobody”, in New York Times (1972), p E 11
Year: 1972
Chapter: Planet, Nature
↪ Also at #5411
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan