A dictionary of Marshall McLuhan’s quotations

It was Edgar Allan Poe who first worked out the rationale of this ultimate awareness of the poetic process and who saw that instead of directing the work to the reader, it was necessary to incorporate the reader in the work. Such was his plan in "the philosophy of composition." And Baudelaire and Valery, at least, recognized in Poe a man of the Leonardo da Vinci stature.
The Gutenberg Galaxy: The Making of Typographic Man (1962), p 276
Year: 1962
Chapter: Poe, Edgar Allan
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan