On the other hand, if you make an inventory of all the changes that have taken place in the last twelve, fifteen years since TV, without any preconceptions, without any theories about what television is or what television does, if one merely made an inventory of all the changes in speech, in politics, in habits of human association, habits of reading, habits of dress and food, it might become quite evident that there had been a kind of a pattern of change
“The Medium is the Message” (1966) in Understanding Me (2003), p 90
Year: 1966
Chapter:
Politics and Government
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan