A dictionary of Marshall McLuhan’s quotations

There are many electric information services at present that permits individuals to phone for printed data on any subject whatever. Computers are ready to go to work on their specific problem,, or interest. Bibliographies and printed materials from many parts of the world can be made available to the individual in a few hours. The whole tendency of xerography is to transform the book into a tailor-made, custom-built service. The book is ceasing to be a mass-produced package or community in a fashion that provides a very good index to the changing aspect of the world itself as it becomes a responsive information environment. As the specific individual needs become paramount in the new book-making, the public is drawn into the book-making process.
“The Future of the Book” undated typescript; after the title, in his handwriting, “and management”; p 2
Chapter: Predictions
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan