[Print] is a delirium. It is a transforming and metamorphosing drug that has the power of imposing its assumptions upon every level of consciousness. But for us in the 1960s, print has much of the quaint receding character of the movie and the railway train. In recognizing its hidden powers at this later date we can learn to stress the positive virtue of print but we can gain insight into the much more potent and recent forms of radio and television also.
The Gutenberg Galaxy: The Making of Typographic Man, (1962), p 259-260
Year: 1962
Chapter:
Print
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan