Print teaches consumer habits and outlook as well. Print teaches the habit of sequential analysis and of fragmentation of all motion into static units. Print teaches habits of privacy and self-reliance and initiative. It provides a massive visual panorama of the resources of our mother tongue which preliterate people know only by ear. In fact, print is not only access to our culture and technology, it is our culture and technology.
“Electronic Revolution: Revolutionary Effects of New Media” (1959), reprinted in Understanding Me (2003), p 3
Year: 1959
↪ Also at #5961
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan