A dictionary of Marshall McLuhan’s quotations

The business of any performer… is to put on the audience, not to speak to the audience.
Quoted from an L.A. Times interview by Nick Ripatrazone in Digital Communion: Marshall McLuhan’s Spiritual Vision for a Virtual Age, 2022, pp 64-65 of the epub edition
Quote #5878
Year: 2022
Chapter: Putting On
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan