FORSDALE: Back to radio. I’m a kid walking down the street and I’ve got a transistor radio right up to my ear—
MCLUHAN: You’re wearing several masks, one on top of the other. Kids love this sense of power. They’re putting on English, putting on the radio network, putting on the game they’re listening to, putting on music. The put-ons can be stacked layer upon layer, each resonating on the other. You’ve got to consider a lot of the meanings of “put on” here, and note that you can both put people on and also “take them off.”