Of course Johnny must read. He must follow the lines of print. He must roll that hoop down the walk. He must roll his eyes in lineal, sequential fashion. We have only to proceed to engraft the old right-handedness on his new left-handedness in order to win our point. But in the meantime we shall have lost his attention, and he may be subdued, but he will be utterly confused.
“Electronic Revolution” 1959 speech, in Understanding Me (2003), p 3
Year: 1959
↪ Also at #6229
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan