[W]e are witnessing a clash of cataclysmic proportions between two great technologies. We approach the new with the psychological conditioning and sensory responses to the old…. [Today’s] fears are expressed in the Theatre of the Absurd. [Which represents] a common failure: the attempt to do a job demanded by the new environment with the tools of the old.
The Medium Is the Massage, 1967, pp 94-95
Year: 1967
Chapter:
Rear View Mirror
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan