All contemporary decision making confirms the habits of the past in reacting with a futile attempt to adjust. Reaction is the age-old attempt to adjust to the old, which is seen as “present” and “future.” At instant speeds all reaction and adjustment are inevitable, too late to be relevant. To keep up we must be far ahead.
Take Today with Barrington Nevitt, 1972, p 216
Year: 1972
↪ Also at #180
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan