Apartments in a high-rise building are a little repeat-repeat-repeat module that create exactly the form that Andy Warhol called mini-art. When you repeat the apartment form hundreds and hundreds of times in a small space, such as these high rises, you really switch into tribal or cave world. And these people, therefore – I hadn’t realised it really until we sat here a few minutes ago – these people in these new types of cave dwellings really depend upon electric information for their existence.
Electric elevators, electric telephones, electric TV, electric radio. Without these electric services, this sort of cave world would be impossible.
Appearance on W5, CTV, 1969
Appearance on W5, CTV, 1969
Year: 1969
Chapter:
Religion
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan