A dictionary of Marshall McLuhan’s quotations

The replay is post-mortem, an instant post-mortem, not of a fact but of a process. It is not matching—which visual man would do—but making. Now, visual man was hung up on the idea of matching as a criterion of Truth. Under electric conditions, at the speed of light, there can never be matching, only making.
“Technology and the Human Dimension”, Louis Forsdale Interview, 1974 , in MM: The Man and His Message (1989), p 19
Year: 1974
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan