Electric man is engaged in making new environments for himself much as primitive man was engaged in creating the world by his tribal rituals. Today he tends to be the maker of a cosmos rather than its incidental content. The information environment creates an all-at-once pattern that in effect puts our subconscious experience outside into the environment. Our patterns of living have become mythical, as it were, even though we retain the older patterns of thinking based on visual or rational space. In the electronic age space is no longer uniform, continuous or connected. The approach to the economy and to marketing cannot depend upon any precedents in Western history. An information economy naturally tends to be service-oriented, in international terms, service-orientation means understanding other cultures from within. It means the tailor-made and the custom-built program specially designed for our population. This requires an understanding of the sensory bias of each culture. The human sensorium in terms of systems development permits and tends to demand a programming of the environment itself. The future of the economy in terms of our new technology strongly points towards the need to program environments rather than to make commodities to put into environments. This is tantamount to saying that the future of advertising is to supplant products by providing the satisfactions in every greater depth, with increasing independence from the product. This has been a strong tendency within advertising for decades and yet it may seem a mere fantasy. It is this kind of fantasy that we are living out in the electronic age.