A dictionary of Marshall McLuhan’s quotations

Compiled by William Kuhns
©2026 Marshall McLuhan Estate

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…on the overall pattern of social life, we are retribalizing, after centuries of detribalizing; and that whereas we achieved detribalization by literacy and segmental analysis of all thought, action and production, we are accomplishing our retribalization by the simultaneous, the electronic, which tends to put us in a kind of auditory world, or field, of simultaneous sound in which the Intuitive Man takes over from the Analytic Man.
Letter to Edward S. Morgan, May 16, 1959, in Letters of Marshall McLuhan (1987), p 255
Quote #6154
Year: 1959
Chapter: Retribalizing

Drawn to McLuhan #4

Color illustration of a tired-looking mother on a cluttered couch holding a baby, surrounded by several children of different ages, most of them absorbed in phones or the television rather than each other.
"We are not the true parents of our children."
Color illustration of a hand holding a wrinkled "Monthly Megabucks" alumni loan letter with a bold red "LOAN PAYMENT OVERDUE" stamp, spotlit against a black background.
"The trouble with a cheap specialized education is you never stop paying for it."
Mixed-media illustration of a pencil-sketched woman seen from behind looking into an ornate framed mirror; her reflection, rendered in full color, shows a polished professional alter-ego against a city skyline, beneath the caption "What AI Knows About You."
"The data banks know us better than we know ourselves."
Color illustration of a devastated, cracked cityscape with skyscrapers splitting apart and toppling into a flooded street beneath a smoky orange sky.
"The contained, the distinct, the separate – our Western legacy – are being replaced by the flowing, the unified, the fused."
Color comic illustration of Superman flying between two winged, haloed angels against a cloudy blue sky, visually likening him to a medieval angel.
"Superman is the comic strip brother of the medieval angels."
Color illustration of a street musician trio playing guitar, violin, and drum on a tree-lined urban path while a diverse crowd of people dance, cartwheel, and celebrate around them.
"Sound, in this new world of dance and song, is not for listening, it's for making."
Color comic-style illustration of a pilot and a woman having breakfast in an airport cafe overlooking the tarmac, where a ground crew member signals a parked jet with semaphore flags; a speech bubble reads "Weird. He just said to the pilot, 'Knock knock'..."
"If our new media constitute so complete a range of expressiveness as both to enhance and almost to supplant speech itself, then we will have moved into the period of post-literacy."
Color cartoon of scientists in lab coats dancing among physics laboratory equipment, with a speech bubble joking about subatomic particles "dancing," while two onlookers watch in surprise from the doorway.
"Science and magic have married each other."
Color illustration of a string quartet performing on a circular stage in an ornate domed concert hall; one of the four musicians is depicted as a metallic robot playing alongside the human performers, before an applauding crowd.
"Nothing is so human about us as our technology."
Color cartoon illustration of a female stand-up comedian performing on a small club stage under a "The Laugh Comedy" marquee, with an enthusiastic audience laughing, clapping, and cheering below her.
"Manslaughter and man's laughter are spelled the same."
© The Estate of Marshall McLuhan