Not only does modern physics abandon the specialized visual space of Descartes and Newton, it re-enters the subtle auditory space of the non-literate world. And in the most primitive society, as in the present age, such auditory space is a total field of simultaneous relations in which “Change” has as little meaning and appeal as it had for the mind of Shakespeare or the heart of Cervantes. All values apart, we must learn today that our electric technology has consequences for our most ordinary perceptions and habits of action which are quickly recreating in us the mental processes of the most primitive men.
The Gutenberg Galaxy: The Making of Typographic Man, (1962), p 30
Year: 1962
Chapter:
Retribalizing
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan