[As we´re retribalizing...we're getting rid of individualism; we're in the process of making a tribe. For just as books, and their private point of view, are being replaced by the new media, so the concepts which underlie our actions, our social life, are changing. We are no longer so concerned with self-definition, with finding our own individual way. We´re more concerned with what the group knows, of feeling as it does, of acting with it, not apart from it.
TV episode, “Marshall McLuhan Describes the Global Village,” Explorations (CBC-TV), May 18, 1960, transcript, p 2
Year: 1960
Chapter:
Retribalizing
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan