The tribalizing power of the new electronic media, the way in which they return to us to
the unified fields of the old oral cultures, to tribal cohesion and pre-individualist patterns of thought, is little understood. Tribalism is the sense of the deep bond of family, the closed society as the norm of community.
Tyuonyi, Volumes 1-2, 1985, p. 60
Year: 1985
Chapter:
Retribalizing
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan