Love is something that involves all the activities of a human life. It is not limited to the act of sex at all. The act of sex is an essential that suffuses all the other acts, cooking, dressing the family, and so on. These are principal forms of communication. By the way, it’s curious that on TV the bill is mostly paid by those forms of consumer commodity that are primary communication forms – like detergents, cleaners, cigarettes and food stuffs. The principal things used in communication between people are still paying the communication bill. On TV, on radio, it’s rather mysterious why so much of the bill should be paid by so few of the human products.
“Love,” in Saturday Night, February, 1967, p 26
Year: 1967
Chapter:
Sex and Love
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan